PBI unlocks faster deal access for leading global asset manager

THE CHALLENGE

Fragmented data and disconnected workflows complicate investment in new bond deals

T. Rowe Price operates across global fixed income markets, where fragmented dealer communication made it difficult to monitor deals, collaborate efficiently, and respond within short allocation windows.

  • Fragmented dealer channels slowed bond deal monitoring and decision-making
  • Manual workflows limited collaboration between traders, analysts, and portfolio managers
  • No integrated system for scalable, repeatable workflows across teams and regions
  • Tight 2–4 hour pricing windows increased pressure on fixed income teams during high-volume trading days

THE SOLUTION

A deal-focused solution to address data, workflow challenges and accelerate decisions

Genesis deployed its Primary Bond Issuance (PBI) application to centralize deal data, streamline workflows, and improve real-time collaboration across the bond deal lifecycle.

  • Aggregates and reconciles deal data from multiple providers into a single real-time view
  • Integrates analytics, reference data, compliance, and order management into one workflow
  • Enables collaboration between traders, analysts, and portfolio managers
  • Supports the full deal lifecycle, from roadshow to pricing and allocation
  • Automates workflows to reduce manual effort and improve speed and accuracy

Project highlights

End-to-end deal lifecycle coverage

  • Built: Roadshow tracking and complete deal lifecycle functionality within PBI
  • How it works: Captures early-stage deal data and transitions seamlessly to order creation on pricing days
  • Outcome: Teams gain more time to analyze opportunities and act with greater confidence

Composite deal data record

  • Built: Algorithm to merge multiple dealer messages into a single record displaying the entire structure of the deal
  • How it works: Normalizes and reconciles data across deal, tranche, and security levels for clarity and consistency
  • Outcome: Eliminates duplication and provides a complete, accurate, real-time view of each deal

Expansion to new asset classes

  • Built: Support for municipal bonds with roadmap for leveraged loans
  • How it works: Extends PBI data models and workflows to additional fixed income instruments
  • Outcome: Broadens platform value by extending a modern, repeatable investment process to more fixed-income products

Business impact

Faster, better investment decisions, stronger collaboration, and dramatic improvements in efficiency throughout the bond deal lifecycle

With PBI, T. Rowe Price has transformed how its investment teams operate in primary bond markets. By centralizing data and workflows, the firm can move faster, collaborate more effectively, and compete for high-demand deals with greater precision.

Accelerated deal monitoring and decision-making within tight 2–4 hour pricing windows

Improved collaboration across global investment teams through a shared platform

Increased ability to secure allocations in oversubscribed, high-value bond deals

Reduced reliance on manual processes and fragmented communication channels

Established a scalable, repeatable investment process across fixed income teams

Enhanced potential for portfolio outperformance through efficient deal access

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