During the Community Innovations segment of the Symphony Innovate conference 2025, Will Brown, Sales Engineer at Genesis Global, showcased how the Genesis Primary Bond Issuance (PBI) application leverages Symphony to enhance speed and efficiency across the new issues workflow.

PBI is a Genesis marketplace solution that offers a centralized platform for market and trading data, enabling firms to streamline their new issuance processes and reduce the risk of missed opportunities.  

The application allows traders, portfolio managers and analysts to discover new issues, access relevant analytics and collaborate seamlessly—all within a single interface. This helps teams build their internal order books more effectively and optimize allocations for the new issues they wish to participate in. 

This demonstration highlights PBI’s integration with Symphony, which includes embedded chat functionality and the use of Symphony APIs to deliver real-time notifications on new issue data. This integration minimizes context switching and enhances team collaboration throughout the workflow. 

To learn more about how our PBI solution could help your firm, please get in touch today.