Genesis Modernizes Portfolio Management for Brazilian Bank

THE CHALLENGE

Difficulty streamlining order-taking and recommendations

Our client, the private subsidiary of a large Brazilian bank, offers banking, financial planning, investment and wealth management services to high-net-worth clients.

Their request was twofold. One, to modernize portfolio management and trading services and two, to supplement their traditional voice-based trade request system with a client portal and enhanced trader portal.

Genesis’ innovative solution was critical for our client to compete in the lucrative private banking market by offering more digital services to customers.

THE SOLUTION

Genesis’ builds innovative system to handle equities and ETF trades

The cloud-based solution consolidates trade and portfolio information resulting in a fully automated pre-trade that is required of traders.

Our client can now initiate trades, view order status, receive trade recommendations as well as confirmation messages.

Components in the Genesis Application Platform facilitated the multiple integrations requested with order management systems (OMS), execution management systems (EMS), and the bank’s systems for credit and compliance.

The Benefits

Fast, versatile, capable technology

The Genesis Application Platform capabilities combined with our nimble delivery enabled faster development, and time to market.

Pre-built features for log-in, trade handling, multi-factor authentication, market data integration and other trade and portal-related functions made it easy to configure and build the system our client required at speed.

Superior experience and know-how

Genesis’ vast experience in wealth management, creating client and trader portals and the associated workflow tools was very valuable to the project.

We helped define the scope, phasing and technology blueprint for the platform, proving we have the industry and functional expertise to be a consultative partner to top banks.

Transformative power and potential

Genesis’ team helped the bank create the client experience they sought to provide, transforming the core of its private banking, high-net-worth and wealth management businesses—all major profit centers for the firm.
Our client can now offer the digital experiences and services their customers expect and compete more effectively in the lucrative private banking industry.