London – Wednesday, 8th April, 2020:

BTON Financial, the independent outsourced dealing desk for asset managers and genesis, the Low Code Application Platform for Capital Markets, are pleased to announce their partnership to automate trading workflows, which in turn drives greater trading performance.  The partnership helps drive front office transformation, bringing together genesis’ ability for agile software development and BTON Financial’s independent technology and data driven approach to outsourced dealing in the form of their award winning ‘Smart Broker Router’.


Following a competitive due diligence process, covering both vendors and consultancies, BTON Financial selected genesis as their technology partner because of their deep market expertise and Low Code Application Platform built specifically for capital markets. By using the genesis Low Code Application Platform BTON are able to create solutions quickly without having to write substantial lines of code, making the development and deployment of these solutions much faster, simpler and much easier to support.


With BTON Financial, asset managers are able to maintain a significant  edge over their peers, implement trading strategies effectively, ensuring that investment intentions are not undermined by poor execution quality as a result of inadequate legacy technology.


BTON Financial’s award winning, proprietary Smart Broker Router, built on the genesis Low Code Application Platform, supports asset managers in taking advantage of the emerging liquidity and execution opportunities. The Smart Broker Router improves trading performance automatically by selecting the most appropriate broker with the most appropriate execution algorithm, while at the same time ensuring full regulatory compliance.


The BTON Smart Broker Router is fully integrated with the other genesis trading solutions built on the platform, allowing orders to flow securely from the Smart Broker Router through to the receiving broker and into the trading workflow – all in real-time.


Commenting on the collaboration, James Harrison, Chief Operating Officer of genesis, said: “We are very excited to partner with BTON Financial. The machine learning driven Smart Broker Router is unique to the market and has been built using the genesis Low Code Application Platform. This powerful combination has allowed us to maximise the very latest in technology to fully optimise an asset managers’ trading performance while minimising costs.  We look forward to a long-lasting relationship”.


Dan Shepherd, CEO of BTON Financial, said: “We’re delighted to partner with genesis for the benefit of the asset management industry. By harnessing the genesis low code platform and its modular & agile development approach we can respond and adapt to market developments at speed. This is in stark contrast to legacy systems that often require whole platforms to be re-engineered. We very much look forward to continuing our collaboration with genesis and bringing new, innovative solutions to the asset management industry.”


Dan Shepherd concluded: “The FinTech ecosystem is now becoming more essential in helping firms manage their business continuity plans by automating more procedures, which is where our collaboration with  genesis will bring immediate benefits in the current climate. “




Media Contacts:

Sarah Durrani / Sybille Mueller

Streets Consulting

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Tel: 020 7959 2235


 Notes to the Editor:

About BTON Financial: Automate, Measure, Optimise

BTON Financial is the independent, outsourced dealing desk in development, designed to help buyside firms radically rethink their trading infrastructure by driving greater performance and quality of execution in an increasingly complex trading environment and evolving market structure.

Built with mid-tier asset managers in mind, who are constrained by rising compliance costs and profit margin compression, BTON Financial helps buyside firms implement trading strategies effectively and ensure that investment intentions are not undermined by poor execution quality as a result of inadequate legacy technology.

By outsourcing their dealing desk to BTON Financial, asset managers are able to take advantage of new liquidity opportunities while also ensuring compliance with MiFID II best execution, trade and transaction reporting requirements.

With BTON Financial asset managers are able to focus on identifying alpha generating trading opportunities and maintaining a competitive edge, removing operational complexities of managing multiple vendor and partner relationships and the underlying trading and connectivity infrastructure.

Delivered as SaaS, BTON Financial’s outsourced dealing desk is easy to integrate into existing technology infrastructures.

For further information visit:

About genesis

genesis is the only low code application platform built for capital markets offering a fresh approach to helping firms adapt and innovate their business and operating models in an ever challenging, and constantly changing environment.

Pioneering vision, coupled with our technical innovation, is at the heart of everything genesis does. We achieve agile and rapid application delivery through our state of the art microservices based framework and business component library. This is augmented with our “no-code”, “low-code” and “pro-code” development tools that empower users and democratizes product design.

We have made a multi-year investment in the framework that breaks down business problems into small functional components and has been built on the core principles that solutions must be highly performant, resilient, robust, secure & compliant for the capital markets industry.

Whether buy-side, sell-side, execution venue or clearing house, firms call on genesis to help redefine operating models and deliver outstanding value and services. Our strong product portfolio and investment roadmap allows us to collaborate with clients to offer a powerful combination of both off-the-shelf and client specific solutions.

The experienced leadership team has a unique perspective into the issues facing the industry, having worked at leading financial institutions and capital markets software vendors around the world.

For further information visit